According to a announcement As of June 30, 2020, EMURGO, a founding member of the Cardano Protocol (ADA), has partnered with the leading blockchain-based travel booking platform Travala.com to allow users to pay for their travel with ADA altcoin.
Travala.com now accepts ADA
EMURGO, a global blockchain solutions provider has reached an agreement with online travel agency Travala.com to allow travelers to seamlessly book hotels and travel accommodation across the world using the token Cardano’s native digital ADA.
The partnership is further offering 10% cash back to all Cardano enthusiasts who make hotel reservations using ADA through July 31.
The alliance between the two entities is a step forward towards wider adoption of ADA at a time when economies around the world are gradually lifting their travel restrictions and welcoming tourists.
Notably, Travala.com currently offers more than 2,000,000 bookable properties in 90,000 destinations around the world in 230 countries and territories with up to 40% off compared to traditional travel booking platforms.
Commenting on the development, Ken Kodama, CEO of EMURGO, said:
“As global travel begins to gradually pick up, EMURGO is excited to partner with Travala.com to bring functional utility to Cardano ADA users. The ability to book flights, hotels and other travel accommodation with ADA at over 2 million properties in 90,000 international destinations demonstrates EMURGO’s commitment to driving Cardano adoption in the real world.“
It should be noted that in the past twelve months, almost 60% of all bookings on Travala.com have been paid for in cryptocurrency. The United States, Thailand and Australia were the most popular travel destinations among tourists who made payments with cryptocurrencies, the announcement said.
Adoption of crypto in the travel industry
In recent years, the adoption of cryptocurrencies has seen an upward pull in various industries such as finance, law, real estate, supply chain management, and travel, among others.
For example, last year, in July, Europe’s main airline – Norwegian Air Shuttle – announced that it would soon start accepting Bitcoin (BTC) as a customer payment.
On a similar note, BTCManager reported in November 2019 that the Bitcoin Fold-based payment app added support for Airbnb, allowing customers to earn 3% cashback in BTC when booking Airbnb accommodation through the Fold app.
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