LONDON–(COMMERCIAL THREAD) – Corona has long been synonymous with the beach and the natural world. After months of confinement, the brand wants to reconnect people with the outdoors, which is now more beautiful than ever. To get out of the world and explore nature with care, Corona is launching a travel platform called âRediscover Paradiseâ. The new platform aims to encourage domestic travel through the launch of a new film and partnerships with local travel agencies to help support the struggling tourism industry.
In her new spot, âNever This Beautiful,â Corona shines a light on the beauty of the outdoors, while encouraging the world to take care of nature as they begin to spend more time exploring. Nature has never been so beautiful, let’s make sure we keep it that way. The video can be viewed on YouTube.com/Corona.
âAfter months of being indoors, we want the world to come out with a new appreciation for nature,â said Felipe Ambra, global vice president of Corona. “By launching this platform, our hope is to bring people back to the beautiful places they want to spend time and provide financial relief to an industry that we connect with.”
The âRediscover Paradiseâ platform is being created to encourage people to take the first step back to travel, starting by rediscovering their own country first. Globally, the tourism sector is expected to experience a decline of around 400 million global tourist arrivals this year.1. As part of the program, the brand reserves more than 14,000 hotel rooms in more than 1,000 hotels worldwide and facilitates discounts to thousands more, relieving the beleaguered travel industry.
Corona is first rolling out its program in certain countries, including the United Kingdom, Brazil, India, Chile and Canada, where local teams are developing platforms in partnership with booking companies, such as Culture Trip, Kayak, Smartrip, Thrillophilia, etc. In some markets, the platform will serve as an open source site for hotels to offer discounted rates and waive fees often associated with popular booking sites.
Additionally, Corona will be offering some of its pre-purchased rooms as part of travel packages through business and social promotions. These efforts will complement a series of initiatives the brand is also implementing to boost local tourism and outdoor experiences, including the relaunch of its Corona Sunsets event franchise where permitted.
Born in Mexico, Corona is the country’s leading beer brand, the world’s most popular Mexican beer exported to more than 180 countries. La Corona Extra was first brewed in 1925 at the CervecerÃa Modelo in Mexico City. Corona is a pioneer in the beer industry by being the first to use a transparent bottle showcasing its purity and high quality to the world. The artwork found on the bottle is painted, highlighting our commitment to quality in our packaging and our Mexican heritage. No Corona is complete without lime. Naturally adding character, flavor and refreshment, the lime ritual is integral to providing a truly unique Corona experience. The brand stands for beach and celebrates the outdoors. He invites people to take a break, relax and enjoy the simple pleasures in life.