Northstar Travel Group, the parent company of Travel Weekly, has partnered with publishing group Organic Spa Media to launch Wellness Travel University, a wellness-focused e-learning platform for travel counselors.
The Wellness Travel University, which launched on September 7, was established to better help the travel counselor community sell wellness travel, a segment of the industry estimated at $ 212.7 billion. last year, according to Northstar and Organic Spa Media.
The Wellness Travel University program will reside on Northstar’s Academy of Travel Agents portal and be available in two formats. The first format will feature branded sponsored courses, while the second will feature a more in-depth six-module course designed by the team of experts at Organic Spa Media, including Melanie Smith, Associate Professor and Researcher at the Institute of Tourism. of the Metropolitan University of Budapest. , Leisure and Hospitality.
The Wellness Travel University platform will also offer resources such as a wellness travel and tourism glossary, e-books focused on wellness travel destinations, and other content related to wellness travel. to be.
As part of a second phase of the platform’s launch, Wellness Travel University plans to add a travel counselor referral program. Through this program, consumers planning a wellness vacation will be able to search by postal code to find counselors certified by Wellness Travel University.
Northstar and Organic Spa Media will work together to promote Wellness Travel University to the advisor community, with the intention of making “elite access” to the platform available to the brand travel advisor audience. Northstar retail sales, including Travel Weekly, TravelAge West, Pulse Travel and [email protected]
Organic Spa Media publishes Organic Spa Magazine, produces the biannual Experience Wellness & Travel media event franchise and owns the Live Well Membership, Shop Beauty online and Wellness Travel University brands.
In a statement, Anthony Carnevale, senior vice president and group editor for Northstar Travel Group, said that with the boom in the wellness travel market, the deployment of Wellness Travel University “will ensure our audience l ‘access to the highest level of education and information that will help them grow their business. “
This was updated on September 7th.