Snowfall launches Junction – the travel platform for a new generation

– Junction creates a new travel ecosystem where personalization, convenience and flexibility are just a click away

LONDON, December 2, 2021 / CNW / – Snowfall, the travel technology company, today announced the launch of Junction, the next-generation travel platform that enables suppliers, resellers and partners to deliver the next generation of travel.

Junction gives travelers more control, choice and confidence, allowing multiple door-to-door modes of transportation to be booked with a single ticket and accompany the traveler throughout the trip. By offering a wide range of content, services and enhancements, the platform introduces a new way to connect all participants in the ecosystem and disrupts the way of booking and experiencing travel.

Junction comes at a time when outdated infrastructure and legacy systems are leaving significant gaps in the consumer experience. The online search and reservation process for travelers has become a maze, difficult to navigate. With an increasing emphasis on sustainability – 2021 Sustainable Travel Report found that 81% of travelers want to stay in sustainable accommodation – Junction simplifies the complexities of booking and paves the way for more sustainable modes of travel, enabling conscious choices every day.

Junction enables suppliers, resellers and partners to provide more choice for the traveler, integrating all modes of travel into a single operating system and removing legacy complexity. Junction is powered by four cloud-based modules: Exchange, Pay, Boost, and Plus. These technologies ensure:

  • Profitable distribution (Exchange)

  • An open architecture application store for ecosystem collaboration (Boost)

  • Transparent payments (Pay)

  • Revolutionizing Industry Workflows and the Traveler Experience (More)

These four modules modernize the way to connect, interact and increase value across the ecosystem, setting a new standard for the industry.

Snowfall, the company behind Junction, is a UK-based travel technology company that offers products, services and partnerships. Snowfall draws on its experience in all major verticals of multimodal travel, one of the few companies able to bring this vast expertise. Partnering with more than 40 leading travel agencies, Snowfall’s solutions, such as ticketless travel, have always led the way in travel innovation on a global scale.

Stefan Cars, CEO and Founder of Snowfall commented:

“We created Junction because when it comes to travel we believe there is a better way. Junction unleashes the power of technology and offers accessible, flexible and easy travel. By integrating all modes of travel into a single, dynamic operating system, we bring simplicity to the complex travel industry and enable suppliers, resellers and partners to change the way people experience travel for good. . Connected to Junction, suppliers and resellers can bring a new generation of offerings to their customers through the channels they prefer.


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SOURCE Snowfall



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