Strong increase in online bookings during IPL; for the ICC World Cup 2019



The 2019 ICC World Cup boosted online ticket and hotel bookings in the UK by 50% this summer. Bookings for the third week of June are the highest when India plays the mother of all cricket battles – against Pakistan on June 16 at Old Trafford, Manchester.

Electronic travel companies receive bookings from the corporate world, groups of friends and families as well as luxury travelers. According to an exchange4media report, the corporate world contributes more than 50% of total demand, among others there are 18% millennials, 25% ad hoc groups of friends and family and around 5% of sophisticated luxury travelers (5%).

The powerful “bragging value” of watching a game in London, Manchester, Birmingham or Leeds clearly works its magic; and this is reiterated via the countless messages and photos pouring into social networks. To witness the high octane drama, when the fervor of cricket peaks and the men in blue perform this ICC Cricket World Cup, online travel companies have already received queries and seen growth in sales. 50% sales.

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According to MakeMyTrip, there is a 30% growth in travelers for the inaugural match between India and South Africa on June 5 in Southampton.

Travel agencies have created specially curated packages for Indian travelers to London during and around the 2019 ICC World Cup, which coincides with the peak period for Indian tourists during the summer vacation period.

Fans will spend between ₹ 1.5 lakh to ₹ 10 lakh for their trip to watch the World Cup in the United States. Bookings are expected to increase 50% year-over-year and hotels will be 100% occupied. The majority of travelers will be men between the ages of 20 and 30.

Meanwhile, online travel brands also saw a 20% growth in sales and an around 15% increase in hotel bookings on Indian Premier League match days in various cities. Heritage tourism in and around cities hosting IPL has also registered a strong increase. Mumbai, Delhi, Chandigarh, Jaipur, Jodhpur, Aurangabad, Alibaug, Agra, Mysore and Puducherry would have been the most visited destinations around IPL games.

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