The Coniston Hotel and Country Estate, a 71-bedroom hotel and spa in North Yorkshire, has launched its new website and online booking platform with Guestline’s digital marketing solution, WebSuite. WebSuite is Guestline’s latest technology solution, developed specifically for the hospitality industry offering innovative hotelier website design and online booking facilities.
By combining a professionally designed responsive website and a simple booking engine (with live rates), hotels can improve their conversion rate, increase ARR and drive direct bookings, which is exactly what benefits currently the Coniston Hotel.
It is reported that 30-50% of people who visit OTAs will also go directly to the hotel website. It is therefore imperative that hotels have an eye-catching and easy-to-navigate website to convert these visitors into customers. Google recently reported that four out of five people now book their rooms online and with the average UK consumer now owning three separate mobile devices, hoteliers need to ensure their booking engine works across different platforms to maximize potential sales .
Gill Venning – Sales and Marketing Manager at Coniston Hotelcommented on their new website: “We love the design of our new website and believe the user-friendly navigation increases bookings. With Guestline’s WebSuite we now have more control over our own website and the support we have received has been excellent. We have a dedicated person on my team to manage the site and we offer many different products and services which are now being promoted more effectively online. Making the customer journey more engaging was high on our list of priorities and I am very confident that we have achieved this.”
With built-in mechanisms to generate traffic and interact with visitors, as well as a content management system (CMS) that is easy to modify and maintain by hoteliers themselves, hotels will attract more visitors, increase direct bookings and reduce OTAs. fees.
With the ability to update rates, specials, and events from their user-friendly CMS, the hotel can become much more efficient and sales-focused. Integrated with Guestline’s online booking and distribution solutions, the WebSuite product is an exciting new way to promote your hotel and channel direct bookings.
The Coniston Hotel is set in 1400 acres of beautiful Yorkshire Dales, ideal for business and leisure travellers. The hotel is also in the process of completing its state-of-the-art spa which will open this fall.
Founded 30 years ago, Guestline provides innovative property management, guest engagement and distribution software to the hospitality industry. Built on cloud technology, Guestline’s revenue-generating solutions enable independents of all sizes and small hotel groups to achieve maximum occupancy at the most cost-effective rate.
With offices in the UK, Germany, the Netherlands, Belgium, Ireland and Thailand, Guestline’s property management software is currently increasing revenue for businesses in 25 countries across five continents. The range of solutions includes Guestline PMS, CRS, C&B, Channel Manager, EPoS, IBE, GuestStay and GuestPay. Additionally, Guestline’s PMS can be integrated with nearly 200 third-party solutions via an API.
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